Professor Felix Amoah holds a doctoral degree in marketing. He is an associate professor and head of department (HoD) in the department of marketing management at Nelson Mandela University, South Africa. Prof. Amoah has supervised several PhD and Masters’ studies to completion. His research interests include experience marketing, digital marketing, and consumer behavior. In 2019, Prof. Amoah received the emerging researcher of the year award in the faculty of business and economic sciences at Nelson Mandela University.
Prof Dr. Felix Amoah
Presentation Title: Ranking the most critical factors to enhance consumers’ adoption of chatbots within the banking sector
Nelson Mandela University, South Africa
Past Speaker